I need to begin with this: I found this image on a government site for the state of Missouri and frankly I'd like to see these sorts of signs around NYC. More than that I'd like to see actual enforcement. I want to see those people who consciously or unconsciously drop papers, plastics, or whatever happens to be in their hands at any given moment - end up with tickets in their hands. Even if they don't end up paying a fine I think that spending a day or so trying to cut through the red tape might make them think twice the next time they have something to throw away.But on with the proposal: It's very simple really. I would like to see any company that provides logo bearing materials to along with it's products (IE: shoe boxes, fast food wrappers, cups, cigarettes, condoms, gums, candies, bottled waters, soft drink containers, hard drink bottles, computer packaging and on and on...) being held responsible to offer cash back for the return of such items or to contribute to centralized collections centers which would then pay cash for such pieces of detritus. These companies wouldn't need to spend a lot (pennies per item), and their contribution to our environment would be great. Then they could blah, blah, blah all over the place about how they're working to clean up the planet. As things are now, the way I see it is that each and every MacDonald's bag or cup or wrapper that's left to rot before our eyes is an illegal advertising placement. If each one of those items were replaced by a sign on a stick advertising those products - MacDonald's would be fined and the signs would be removed. But they're not signs - they're just trash left over from someone' gross-out meal. Nevertheless MickyDs has it's name plastered everywhere we look and they've washed their hands of the whole thing. Their defense (as they might present it): "hey we just sold the stuff. The customer owns it now. What they do with it is up to them and we truly believe they should place such things in the proper containers."
Give me a break. Yes, please, I would like a break today - a break from advertising tyranny and corporate irresponsibility, a break from litter that often works its way into our overburdened oceans. A break from an littered environment
We all deserve a break today. Don't you agree, Ronald Mac Donald - icon to children everywhere?
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